Saiful Islam: Product Designer for SaaS and AI Founders
saiful Book a Call
010
020
030
040
Saiful Islam

Your product is
too complicated
to sell.

That is a design problem. It is the one I solve.
Founders have raised $3.3M on products I designed.

Saiful Islam
Product Designer for SaaS & AI Founders
SYS/SI
2026
DHAKA / GMT+6
  • SaaS & AI product design
  • Design systems
  • MVP & fundraising decks
  • UX audits
  • Prototyping
010 / PROOF
CLIENTS /
AD GROUPNINTENDOEXSITEDREED EVENTSEASY-DONATERMIT UNIVERSITYKAVIA AIDATALOGZSENTELLENTPLUSPLUSTUTORSEVENTBOOKINGS
Founders who
bet on this work
“Saiful led SaaS design efforts for Datalogz during development of our MVP which helped us to acquire venture funding.LOGAN HAVERN · FOUNDER/CEO, DATALOGZ · $2.3M RAISED
020 / ABOUT

I work like
a co-founder.

Seven years in, I work with founders building genuinely complicated products: AI tooling, billing engines, ticketing platforms. My job is to make them feel obvious.

That means getting inside the problem with you, not waiting for a brief. Research, flows, interface, design system, and a handoff your engineers can build from without guessing. I stay until it ships, because design that never ships proves nothing.

Right now I am a product designer at AD Group, working on property tech: the Development ID web app for property developers, and Leasey, a commercial leasing platform for agents, tenants, and landlords. I take on a small number of founder projects alongside it.

I am based in Dhaka on GMT+6 and work remotely with teams in Australia, the US, and Europe. Most founders hear back from me the same day.

CURRENTLY
Product Designer at AD Group PROPERTY TECH · 2024 to PRESENT · REMOTE
HOW I WORK
  • I start with the business outcome, not the screen
  • You see work in small pieces, early and often
  • You keep a system, not a folder of one-off files
TOOLS
FIGMA PROTOTYPING DESIGN TOKENS WEBFLOW / NO-CODE
$3.3M+
RAISED BY CLIENTS
7+
YEARS DESIGNING PRODUCTS
10
PRODUCT TEAMS PARTNERED
1-2D
TYPICAL TURNAROUND
030 / SELECTED WORK

Selected
work

01

KAVIA AI

Automating the software lifecycle

A blank page to an enterprise-ready AI coding platform. I built the product experience and the design system behind it, and the team raised $1M pre-seed on the back of it.

$1M PRE-SEED 90+ ENTERPRISE PILOTS AI CODING PLATFORM
Case study
KAVIA AI platform
02

DATALOGZ

Business intelligence, made legible

Datalogz had the data. Getting to it was the problem. As founding designer I redesigned navigation, dashboards, and onboarding, and the company raised $2.3M in seed funding after Fortune 500 pilots.

$2.3M SEED RAISED FOUNDING DESIGNER BUSINESS INTELLIGENCE
Case study
Datalogz business intelligence platform
03

EVENTBOOKINGS

Australia's leading ticketing platform

Thousands of Australian organizers were losing sales in a checkout that fought them. I rebuilt the flow end to end, and traffic and revenue followed.

TRAFFIC +242% REVENUE +611% EVENT TICKETING
Case study
EventBookings organizer dashboard
04

TRADEIX

Loan management on a blockchain

Trade finance still runs on email and fax. I designed the loan management system that put buyers, suppliers, and banks on one automated ledger, with banking approval rules built into the flow.

ADOPTED BY MITSUBISHI BANK BLOCKCHAIN / DLT TRADE FINANCE
Case study
TradeiX loan management platform
05

EXSITED

Automating billing & subscriptions

Billing and ERP are where SaaS products usually turn ugly. I led the design team that rebuilt Exsited from scratch into something finance teams enjoy using daily.

35+ ENTERPRISE CLIENTS DESIGN TEAM LEAD SUBSCRIPTION PLATFORM
Case study
Exsited billing dashboard
06

NINTENDO

Warranty and repair on one ledger

Nintendo's warranty and repair claims ran on manual process with no shared visibility. I designed the multi-portal platform solo, connecting retailers, consumers, and staff on one system.

DESIGNED FOR NINTENDO 4 PORTALS, SOLO WARRANTY & REPAIR
Case study
Nintendo service portal
07

WEBCOMMANDER

A marketplace merchants trust

Buying a plugin used to be where the easy part ended. I designed the marketplace purchase flow and the backend install UX as one continuous path, from browsing to a live, configured feature.

MARKETPLACE UX BACKEND INSTALL FLOW ECOMMERCE PLATFORM
Case study
WebCommander marketplace
040 / CAPABILITIES

One partner.
Every screen.

Web apps

SaaS interfaces, dashboards, and products carrying a lot of data.

Design systems

Systems your engineers can build from, shipped across five products so far.

Mobile apps

iOS, Android, and hybrid apps people actually enjoy opening.

Consulting

I find what is costing you users, then show you how to fix it.

050 / ENGAGEMENTS

Clear pricing.
No surprises.

PLAN / 01

Design Sprint

One big design problem, solved in days instead of months. Best for MVPs, landing pages, and UX audits.

  • Delivered in days with a clear deadline
  • One focused outcome, so scope cannot creep
  • One flat price, agreed upfront
  • Post-sprint review & handoff included
  • Kickoff call + async Slack support
STARTS AT
$1,500
Book Call
PLAN / 02 · MOST PICKED

Monthly Partnership

Your design team, without the hiring. Ship faster, look sharper, stay ahead.

  • A dedicated partner, there when you need one
  • Unlimited requests, tackled in priority order
  • 1 to 2 day turnarounds on most tasks
  • A weekly call to keep momentum
  • Private Slack + priority access
PER MONTH / 80+ HOURS
$3,500
Book Call
060 / FOUNDER FEEDBACK

Real products.
Real numbers.

“Saiful's professionalism and quick technical execution in UX design made him an invaluable asset to the Sentellent team and beyond.”
Sanjay Dorairaj
FOUNDER/CEO, SENTELLENT
3 YRS+
COLLABORATION
3
PRODUCTS LAUNCHED
“Saiful's elegant and creative approach to UI/UX across SaaS and B2B projects significantly enhanced our product experience and drove customer satisfaction.”
Osama Katanani
FOUNDER/CEO, PLUSPLUSTUTORS
1.5 YRS+
COLLABORATION
15%
GROWTH BOOST
070 / QUESTIONS

Questions
founders ask me

Q01

How much does it cost to work with you?

A Design Sprint starts at $1,500 and solves one focused design problem in days. The Monthly Design Partnership is $3,500 a month for 80+ hours, with unlimited requests, turnarounds of 1 to 2 days, and a weekly strategy call.

Q02

How fast is the turnaround?

Most tasks on the monthly partnership come back within 1 to 2 days. A Design Sprint delivers a finished outcome in days rather than months, against a deadline you agree upfront.

Q03

Have you worked on regulated or fintech products?

Yes. I designed the loan management system for TradeiX, a blockchain supply chain trade finance platform built on the Marco Polo Network, including maker-checker approval flows and paperless eSign settlement. It was adopted by financial institutions including Mitsubishi Bank. I've also designed enterprise billing and invoicing platforms and business intelligence tooling.

Q04

Can you lead a design team, not just design screens?

Yes. I led the design team on Exsited, an enterprise billing and invoicing platform now serving 35+ enterprise clients, setting the design direction and owning the design system. I've also led a design team through sprint planning and hiring, helping grow a product team from 5 to 12 people.

Q05

How do I start a project with you?

Book a 30-minute strategy call at cal.com/saiful-islam-srdj91/30min, send a WhatsApp message to +8801648817191, or email info@hellosaiful.com.

Q06

What if you're busy with AD Group when I need help?

I only take on a small number of founder projects alongside my AD Group role, specifically so response times stay fast: expect a reply within 2-3 hours, even during active engagements. If capacity is genuinely full, I'll tell you upfront rather than let a project stall.

Q07

Will you sign an NDA?

Yes. Mention it on the strategy call or by email and I'll send one over before we get into specifics.

MOBILE APP / WEB APP / MVP DESIGN / UX AUDIT / NO-CODE DESIGN / PROTOTYPING / DESIGN SYSTEMS / BRAND IDENTITY /  MOBILE APP / WEB APP / MVP DESIGN / UX AUDIT / NO-CODE DESIGN / PROTOTYPING / DESIGN SYSTEMS / BRAND IDENTITY / 
080 / CONNECT

Let's make it
obvious.

Tell me what you are building and where it gets complicated. Thirty minutes is usually enough to find the real problem.

Next opening: DHAKA {{ clock }}
Book a strategy call CAL.COM · 30 MINUTES · FREE 30 MIN info@hellosaiful.com EMAIL · REPLY WITHIN A FEW HOURS MAIL Message on WhatsApp CHAT · GMT+6 · +880 1648 817191 CHAT
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Saiful Islam
Saiful Islam
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