Saiful. Eight years, 5 companies, 2 continents of clients, and one habit: I stay close enough to the problem that the interface stops being a guess.I design software for teams who need it to work, not just look good: AI tooling, billing platforms, ticketing systems, enterprise repair workflows.
I got obsessed with the web and taught myself HTML and CSS while everyone else stuck to posters. Then years of freelance and agency web work.
EventBookings needed its checkout rebuilt, not restyled. I watched organizers get stuck, rebuilt the flow around where they failed, and revenue went up 611%.
At AD Group I design Development ID for property developers, and Leasey, a commercial leasing platform for agents, tenants, and landlords.
