EventBookings - is a simple, easy to use event ticketing solution for events of all types & sizes.
Overview
EventBookings is one of the leading event ticketing systems in Australia, making selling tickets online hassle-free.
The convenient and user-friendly platform is trusted by organisations worldwide. The platform was required to have a high level of customisation to fit the need of all types of booking events.
Challenges & UX Goals
EventBookings is lagging behind competitors: profitability and customer acquisition are lagging, bounce rates are high, and organic traffic is stagnant. A fresh approach is urgently needed to revitalize the platform and regain market leadership
Suboptimal Checkout Process - creates a frustrating user experience due to too many steps, unclear pricing, and slow performance. This leads to higher cart abandonment and lower conversions. Simplifying the process would improve user satisfaction and increase successful transactions.
Complex Event Creation - Organizers are facing difficulties in setting up events due to the excessive number of steps. Simplifying the process would improve the user experience and encourage more event postings.
Event Boost Features - The lack of event-boosting features is discouraging organizers from creating events in Eventbookings, as these events struggle to reach their audiences. This hinders organizers from increasing event visibility. Introducing new features would enable users to promote their events more effectively and boost attendance.
Design Process
Being the sole person responsible for the entire UX process can be both challenging and rewarding, regularly reflect on my process, seek feedback, and continuously refine my approach to deliver the best possible user experience.
Discover - Competitive analysis reviews competitors to find strengths and gaps. Analyzing pain points identifies user frustrations, and defining focuses on clearly stating the problem to guide solutions. Together, these steps improve user experience and product differentiation.
Design - Information Architecture organizes content for easy navigation. Wireframes/UI Design are basic layouts showing structure and functionality. Prototypes are interactive models used to test design before development.
Deliver - Documentation records design details. QA & Feedback ensures quality and gathers input. Developer Hand-off provides finalized designs to developers for implementation.
Clients Reviews
Saiful led SaaS design efforts for Datalogz during development of our MVP which helped us to acquire venture funding.
I am very grateful for his contributions to the team and the product. Saiful has a solid understanding of user-centered design principles, and designs pleasing UI/UX experiences using patterns he has learned from his experience.
It is rare to find someone as talented and creative as Saiful — many teams and products would benefit greatly from working with him!
Tom Juntunen
Head of Engineering at Datalogz
I highly recommend Saiful, an exceptional UX designer I've worked with for over two years and multiple organizations - easy-donate.com, eays-donate.org and sentellent.com.
His ability to anticipate user needs and translate them into intuitive designs sets him apart. Saiful demonstrates remarkable ownership and leadership, guiding teams with clarity and inspiring excellence. He proactively takes on responsibilities, delivering results that exceed expectations. Beyond his design skills, Saiful's willingness to mentor and contribute to a positive work environment makes him invaluable.
His blend of creative talent, technical expertise, and dedication makes him an asset to any team, capable of taking full responsibility for significant projects.
Sanjay Dorairaj
Founder/Advisor, easy-donate
Takeaways
Being the sole person responsible for the entire UX process can be both challenging and rewarding, regularly reflect on my process, seek feedback, and continuously refine my approach to deliver the best possible user experience.
Impact We Created
EventBookings has a 4.7 rating according to the leading software review site, Capterra.
242.11%
Traffic Growth
65.21%
New Customer Acquisition
611%
Revenue Streams
