Datalogz - is a BI Ops solution that enables teams to bridge the gaps in their business intelligence environment.
Overview
Datalogz is the BI Ops platform that provides visibility into BI environments. With it, we enable organizations to instantly cut costs, reduce risks, and increase BI efficiency.
We work with data mature organizations with the goal of reducing and eliminating BI sprawl.
Challenges & UX Goals
As a product designer, my primary responsibility was to create a seamless user interface and experience that would make Datalogz both accessible and enjoyable to use. I conducted user research and competitive analysis to understand BI administrators' needs and pain points and identify opportunities for improvement in the existing solutions. This research helped to define the design direction and establish key requirements for the project.
Business Goals - Datalogz is the BI Ops platform that provides visibility into BI environments. With it, we enable organizations to instantly cut costs, reduce risks, and increase BI efficiency. We work with data mature organizations with the goal of reducing and eliminating BI sprawl.
Design Goals - Make the UI Intuitive so that product led growth is achievable.
Design Process
As a product designer, my primary responsibility was to create a seamless user interface and experience that would make Datalogz both accessible and enjoyable to use. I conducted user research and competitive analysis to understand BI administrators' needs and pain points and identify opportunities for improvement in the existing solutions. This research helped to define the design direction and establish key requirements for the project.
Discover - Competitive analysis reviews competitors to find strengths and gaps. Analyzing pain points identifies user frustrations, and defining focuses on clearly stating the problem to guide solutions. Together, these steps improve user experience and product differentiation.
Design - Information Architecture organizes content for easy navigation. Wireframes/UI Design are basic layouts showing structure and functionality. Prototypes are interactive models used to test design before development.
Deliver - Documentation records design details. QA & Feedback ensures quality and gathers input. Developer Hand-off provides finalized designs to developers for implementation.
Clients Reviews
Saiful led SaaS design efforts for Datalogz during development of our MVP which helped us to acquire venture funding.
I am very grateful for his contributions to the team and the product. Saiful has a solid understanding of user-centered design principles, and designs pleasing UI/UX experiences using patterns he has learned from his experience.
It is rare to find someone as talented and creative as Saiful — many teams and products would benefit greatly from working with him!
Tom Juntunen
Head of Engineering at Datalogz
I highly recommend Saiful, an exceptional UX designer I've worked with for over two years and multiple organizations - easy-donate.com, eays-donate.org and sentellent.com.
His ability to anticipate user needs and translate them into intuitive designs sets him apart. Saiful demonstrates remarkable ownership and leadership, guiding teams with clarity and inspiring excellence. He proactively takes on responsibilities, delivering results that exceed expectations. Beyond his design skills, Saiful's willingness to mentor and contribute to a positive work environment makes him invaluable.
His blend of creative talent, technical expertise, and dedication makes him an asset to any team, capable of taking full responsibility for significant projects.
Sanjay Dorairaj
Founder/Advisor, easy-donate
Takeaways
Being the sole person responsible for the entire UX process can be both challenging and rewarding, regularly reflect on my process, seek feedback, and continuously refine my approach to deliver the best possible user experience.